The Maxim’s Group (or Mei-Xin) has been around for more 5 decades. It has evolved from a cake corner in the 1960’s into the largest bakery chain with over 170 stores along MTR stations and Airport Express.

According to Nielson Hong Kong Research Report, Mei-Xin has the best selling mooncakes for 16 consecutive years in Hong Kong. It is not difficult to see why so. Their mooncakes are made only with the finest ingredients such as smooth lotus paste and amazingly moist egg yolks. These mooncakes are crafted with dedication and are loved by many individuals. As they have been in the market for such a long time, you know the standard you are getting and trust their quality. Plus, the older generation is also familiar with this brand and would eat it.

If you are a big fan of Mei Xin, you don’t have to fly to Hong Kong to buy their mooncakes now. Because they are available in Singapore! FROSTS has brought in a huge range of delectable mooncakes to Singapore. With products suitable for any celebratory occasion, or even just as a snack to be enjoyed on its own, Hong Kong Mei-Xin mooncakes are prepped to serve the masses particularly during the yearly Mid-Autumn Festival.

Mei-Xin believes in details made perfection, the lotus paste was made with lotus seeds made out of the Trinal lotus 寸三莲, purchased from Hunan, China. The lotus paste is extremely fine, smooth and creamy to taste with a delicate fragrance.

Price for White Lotus Seed Paste Mooncake (4 pcs): $48.50 / $51 (1 egg yolk) / $52 (2 egg yolks) / $54.50 (3 egg yolks)
Price for Lotus Seed Paste Mooncake with 2 egg yolks (4 pcs): $51
Price for Red Bean Paste Mooncake with 2 egg yolks (4 pcs): $51

I used to dislike mixed nuts mooncake a lot but this version has changed my view totally. Mei Xin uses quality almonds, walnuts, olive seeds, sesame and melon seeds in the mixed nuts mooncake. The nuts were chopped coarsely allowing a crunchy texture and satisfied one’s nuts cravings.

Price for Mixed Nuts Mooncake (4 pcs): $50 / $52 (1 egg yolk)

While the traditional white lotus paste mooncakes are their best-selling items, low sugar options as well as custard ones are gaining popularity too. These low sugar mooncakes has a low glycaemic index as it is sweetened mainly with malitol – a sugar alcohol. It is the most natural low sugar option in town, hence it is a good option for elderly parents.

Price for Low Sugar (Salted Egg Yolk) Mooncake: $49.50 (6 pcs)
Price for Low Sugar White Lotus Seed Paste (Pine Nuts) Mooncake: $48.50 (6 pcs)

If there is ONE type of Mei-Xin mooncake I would recommend, that will definitely be the Egg Custard Mooncakes. Made with premium butter and light cream from France, the rich and aromatic egg custard mooncake is one of the unique mooncakes I have seen in the market.

Fresh salted egg yolks are first baked to bring out the aromatic oil in them. They are then mixed with the custard filling and coated with a thin crust before it goes back into the oven. This double-baking step makes the mooncake more fragrant and creamy. Plus, the custard contains no artificial colouring!

I really like its pearl white box embossed with gold designs. It is so classy and elegant. How to best enjoy the Egg Custard Mooncake? Heat the mooncake up in a microwave oven for about 5 to 8 seconds and you will get a richer texture and taste.

Price of Premium Egg Custard Mooncake: $42 (8 pcs)

My family loves the snow skin mooncakes very much. Mei-Xin snow skin mooncakes are made in traditional Hong Kong style so there is actually green or white bean paste within, and not just pure filling. They are available in 24 different flavours:

          • Mango
          • Mango Crunch
          • Mixed Berries
          • Angel Chocolate Crunch
          • Blueberry Duo
          • Blueberry Cheese
          • Devil Dark Chocolate Crunch
          • Custard
          • Pink Guava & Apricot
          • Taro & Coconut
          • Green Bean Paste with Salted Egg Yolk
          • Green Tea & Red Bean
          • Mango Chestnut
          • Mango with Pomelo Dessert
          • Sesame with Macadamia Nuts
          • Premium Green Bean Paste
          • Strawberry Crunch
          • Chocolate with Hazelnut
          • Birds Nest with Coconut
          • Birds Nest with Almond
          • Peanut Butter & Sesame
          • D24 Premium Durian
          • Mao San Wang Durian
          • Cookies & Cream

I got the Snowy Premium Delicacies ($65.50) which comes with 8 different flavours in a box: Mango with Pomelo Dessert, Green Tea with Red Bean, Mixed Berries, Blueberry Duo, Mango Crunch, Angel Chocolate Crunch, Devil Dark Chocolate Crunch & Sesame with Macadamia Nuts.

Besides buying mooncakes, you also get a chance to buy some mei-xin snacks like Almond Mille-feuille, Hearty Butter Pastry, Egg Rolls etc. I love the 4pcs pack egg rolls very much because of its buttery taste. Finished the whole pack while taking photos of mooncakes! I think I need to buy more!

Mei-Xin will be having their mooncake roadshow at the following locations:

          • Takashimaya 7 Aug- 8 Sep
          • Vivocity 19 Aug- 8 Sep
          • Bugis Junction 25 Aug – 7 Sep
          • Causeway Point 25 Aug – 7 Sep
          • Junction 8 25 Aug – 7 Sep
          • Parkway Parade 25 Aug – 7 Sep
          • Serangoon NEX 25 Aug – 7 Sep
          • Tampines Mall 25 Aug – 7 Sep
          • JEM 27 Aug – 8 Sep
          • Great World City (Cold Storage) 27 Aug – 8 Sep
          • North Point (Cold Storage) 27 Aug – 8 Sep

Tele No. : +686 22166

Facebook: https://www.facebook.com/SGmeixin/

Big thank you to FROSTS, I will be giving away traditional mooncake with limited edited colour tin (Usual Price $78) to 20 LUCKY READERS! This mooncake box is brimming with classic mooncake flavours like White Lotus Seed Paste Mooncake with 2 Egg Yolks, Lotus Seed Paste Mooncake with 2 Egg Yolks, Mixed Nuts Mooncake, Red Bean Paste Mooncake with 1 Egg Yolk, Low Sugar White Lotus Seed Paste Mooncake with Salted Egg Yolk, Low Sugar White Lotus Seed Paste Mooncake with Pine Nut.

HOW TO WIN?
Name any 3 locations where Mei-Xin mooncakes will be retailing in Singapore this year.

Readers who answered correctly will be put to a random draw. Only for readers living in Singapore. Closing date: 25th August (Monday), 23:59. Good luck!

GIVEAWAY CLOSED!

Congratulations to the following winners. You have been notified by email!
1) Angelyn Tan
2) Ning
3) Ai Yan How
4) Andy
5) Derrick Chan
6) Chloe
7) Kamen
8) Don
9) Mak Yuke Kwai
10) Tracy Teo
11) Pauline Ng
12) Jonathan
13) Juliet
14) Janice Chua
15) Yi Ting
16) Phoebe Ng
17) Rayner
18) Kimberley Pe
19) Tony Goh
20) Patricia Fong